Bookmark this page

Subscribe to Latest National News

↑ Grab this Headline Animator

 
India4u News   
 World News
 National News
 Entertainment News
 Business News
 Sports News
 Education News
 Health News
 Politics News
 Travel News
 Special Reports
 Press Releases
 - News
 - Photos
 - Videos
News Central
 
General News
 The Hindu
 Indian Express
 The Telegraph
 Times of India
 Deccan Herald
 Hindustan Times
 IBN Live News
 DNA Top News
 Indias News
 
Sports News
 The Hindu Sports
 Espn Star Sports
 Sify Sports
 
Regional News
 The Navhind Times
 Milligazette News
 
Business News
 Business Line
 Financial Express
 Economic Times
 Business Standard
 IBN Business
 Sify Finance
 
Entertainment News
 Kollywood Cinema
 Sify Movies
 IndiaDaily Bollywood
India4u News
Business News
How advertisers seduce, not persuade consumers to buy products
Posted online: Wednesday, September 21, 2011 at 2:47:20 PM

Washington, Sept 21 : Researchers at UCLA and George Washington University have shown that different types of advertisements evoke different levels of brain activity, depending on whether they use elements of logical persuasion or non-rational influence.

Dr. Ian Cook, a professor of psychiatry at the Semel Institute for Neuroscience and Human Behavior at UCLA, and colleagues found that brain regions involved in decision-making and emotional processing were more active when individuals viewed ads that used logical persuasion than when they viewed ads that used non-rational influence. These brain regions help us inhibit our responses to certain stimuli.

In other words, Cook said, "Watch your brain and watch your wallet".

"These results suggest that the lower levels of brain activity from ads employing NI images could lead to less behavioural inhibition, which could translate to less restraint when it comes to buying products depicted in the NI advertisements," he stated.

In the study, 24 healthy adults - 11 women and 13 men - viewed advertising images while electrical activity in their brains was recorded using electroencephalography (EEG).

Each participant was shown 24 ads that had appeared in magazines and newspapers.

Ads using LP images included a table of facts and figures about cigarette products, details about how to build a better toothbrush and suggestions about selecting food for dogs on the basis of their activity level.

In contrast, sample NI-type advertisements included beading water (liquor ad), an image of an attractive woman standing with legs apart (jeans ad) and a woman leapfrogging over a fire hydrant erupting with a water spray as a man enthusiastically grins behind her (cigarette ad).



Bookmark this page

Page 1 2 Next
News Archive



World News


Karachi Varsity Islamic Studies department dean shot dead
(2 hrs ago)


Sharif likely to name new ISI chief next week: Report
(2 hrs ago)
....More
National News


Power Ministry takes steps to restore transmission lines and distribution system in J-K
(8 mins ago)


Australia provides relief for J-K flood victims
(8 mins ago)
....More
Business News


Peter Thiel criticizes Twitter's 'pot-smoking' team for mismanagement
(4 hrs ago)


World Bank warns Ebola outbreak could be disastrous for West African economies
(6 hrs ago)
....More
Sports News


Jodie Marsh poses 'naked' for her supplement brand
(2 hrs ago)


Proteas can lose No. 1 spot in ICC Test rankings if Oz blank Pak in upcoming series
(2 hrs ago)
....More
Health News


Why Asian immigrants to US are at increased type 2 diabetes risk
(6 hrs ago)


23 new genetic variants linked with increased risk for prostate cancer
(7 hrs ago)
....More
Entertainment News


Iggy Azalea's ex-beau opens up about relationship with blonde rapper
(1 hr ago)


33 pc pedestrians too busy on phones to be careful on road
(1 hr ago)
....More


Subscribe to Latest National News

↑ Grab this Headline Animator

About this Site | Advertise on india4u | Feedback | Contact | Sitemap
Designed, Hosted & Managed by FrontPoint Systems
Copyright (c) 2000 to 2014. All rights reserved.